THE HUG seeks to enrich the cultural and social fabric by promoting the exchange of knowledge and experiences from the dialogue of different communities in artistic and social citizenship.
THE HUG, proposes plan of activities in which is expressed its spirit: develop a cultural mediation to counseling, consulting, research, training and development of artistic and social projects.
It’s about to build a true artistic and cultural community beyond borders and create a strong and lasting bond between Spain and the rest of the world through culture.
To do this, THE HUG designs and manages professional integration, artistic education and cultural exchange programs.
It is a plan of complete immersion in the artistic context in different cities to strengthen ties among the agents of today’s art, focusing on the idea of participation and networking. These ties cannot be ephemeral, they must to be extended in time and sounds and stables for future collaborative work.
This is possible because THE HUG based their main effort in the organization of residencies, seminars, exhibitions, workshops, meetings and other cultural events. The idea is to welcome, to show and collaborate professionally but also personally.
All this is accompanied by documentation, dissemination and communication of social and cultural projects through by creating files, publishing and digital tools.
These activities will be based on the respect for the code of good professional practices and promote equal opportunities, social inclusion and gender equality.
◉ The participants will have a facility and an effective immersion in creative, in artistic, creative and social contexts of different cities in Spain and Finland.
◉ To provide participants professional contacts, access to networks and resources to carry out work of collaboration and production with the local scene.
◉ Organize meetings with agents professional, individual and collective, residents in the cities to create a cultural exchange channel.
◉ To achieve these relations to go on in time, creating ties stable and long-lasting, useful for the development of future projects.
Linkkia’s program phases Linkkia is presented with a first phase: a Linkkia is presented with a first phase: a cultural immersion program in the city of Madrid. During this initial phase, various cultural agents from Finland will reside in Madrid, each of them for a flexible period (between 15 days and one month) according to the needs and preferences of each agent. They will be installed in a flat in the Centre of Madrid and they will make visits to different institutions, associations, or groups, to learn first-hand the situation of culture in Madrid. The Linkkia program also presents the possibility of a work space where the participants may develop an idea or project, which may be presented publicly at the end of their stay. This can happen also in reverse, i. e., make an exhibition to the arrival of the artist in Madrid. In addition, THE HUG will give a planning with different visits or activities, a Madrid map and a small file with important information (along with the travel itinerary, which will be sent days before the arrival in Madrid). The lodging and the mediation work is performed according to the program designed by THE HUG.
In the second phase of the program a In the second phase of the program a bi-directional dynamic will be activated, allowing the emerging cultural agents of Spain to move to Helsinki for the immersion program, adapted to the institutions and Finnish local agents. In a third phase, the project will provide cultural agents from the two countries the possibility of participating in the programs that will be developed in other cities of Spain and Finland, thus moving from Madrid and Helsinki, to know what is happening in other cities. For example in Spain, Bilbao, Barcelona and Seville. The selection of candidates will be made by a technical Committee, composed of specialists in Visual Arts in Spain and Finland, which will assess nominations submitted to the public announcement that is made for this purpose. LINKKIA program
LINKKIA JOHANNA ALANKO, you can see the publication by clicking here
During the months of March, April and May 2017, we signed an agreement with the home university of the Finnish student Johanna Alanko. Who could enjoy the LINKKIA program by developing the following activities hand in hand with THE HUG: During the months of March, April and May 2017, we signed an agreement with the university of origin of the Finnish student Johanna Alanko. Who could enjoy the LINKKIA program by developing the following activities hand in hand with THE HUG:
Exhibition at “La Quinta del Sordo”, coworking space
On January 12, Johanna Alanko showed at “La Quinta del Sordo” coworking space her work as an artist. Painting and drawing series inspired in nature, humanity and individual feelings were composing the exhibition. This is a coworking space that bet on creation and the unity between disciplines and professions. It offers a place where to work, learn and share with others professionals as well as an opening space to the public.
Round table at the Faculty of Fine Arts UCM, in “La Trasera” space
Johanna participated, along with THE HUG, in a discussion/meeting where we thought about the academic and professional relationships present situation between Spain and Finland in the Fine Arts area. What is being done and what is to be done in such relations so that the students from both countries could have an interest regarding to live immersion experiences in the other country. In this round table participated the Ibero-American Institute of Finland in Madrid, the responsible of International Relationships in UCM and different students that are carrying out their studies in Helsinki at present, that were able to share their testimony by online connection.
TAITE exhibition at the Official School of Languages “Jesús Maestro”
During the month of May, the TAITE (“fold”) exhibition was exhibited at the Official School of Languages. “There are folds in the paper, there are folds in my life. TAITE is my second individual exhibition in Madrid. During the last ten months I have been studying and working. Looking back to my work I can smile because they are full of what I have won and received in this travel. What I have learned and what I have taught” Johanna Alanko.
Collaboration with cultural agents: Ibero-American Institute of Finland in Madrid and the Embassy of Finland in Spain
During her stay in Madrid, we have put Johanna in contact with the main cultural agents of Finland in Madrid. Thanks to their support, they have been able to meet the director of the Ibero-American Institute of Finland in Madrid, the cultural attaché of the Finnish During her stay in Madrid, we have put Johanna in contact with the main cultural agents of Finland in Madrid. Thanks to their support, they have been able to meet the director of the Ibero-American Institute of Finland in Madrid, the cultural attaché of the Finnish embassy in Madrid and the ambassador himself. Thanks to their support, we continue to make progress in creating a cultural fabric between northern and southern Europe.
Collaboration with the students of the “IES Conde de Orgaz”
After signing an agreement with the university of origin of Johanna, has been immersed in a project of collaboration with the students of IES Conde de Orgaz, specifically with the students of Arts. For three months she has been able to bring her knowledge and experience as an artist to the students. She has also collaborated with 2º and 4º Design students of ESO, highly motivated young people who have been able to take advantage of Johanna’s teachings.
Development of performances and final exhibition with students of the “IES Conde de Orgaz”
During the three months of collaboration she has focused on a performance project with the students of 1º Bachillerato that was presented during the opening ceremony of the final exhibition of the students in the Centro Cultural Carril del Conde. A very complete collaborative work where the students had to represent a performance playing with lights and colors.
Mökki workshop in Danos Tiempo space
Danos Tiempo is a non-profit cultural Danos Tiempo is a non-profit cultural association, located in Hortaleza district, Madrid. A self-run space, which boost and promote different cultural projects, proposed by the association or outsiders. During one day Johanna had the opportunity of coordinating a workshop for children in Danos Tiempo. The participants were able to learn about Mökki, a Finnish costume which consists in living in cottages, away from technology and connecting with nature, on the way of Finnish ecological feeling. Children learnt the same handicrafts that finish children usually do during their stay in Mökki. And there was vermú for parents!
Hortaleza´s Spring Festival jury
On April, the Equality Department proposed Johanna to be part of the jury in charge of decided the finalists posters of Hortaleza Festival. She had the opportunity of collaborate in a very professional environment and getting to know the people who work for the district. It was a rewarding experience for Johanna that allowed her to learn the jury resolution processes.
LINKKIA MUSTARINDA “Linkkia Beta”, you can see the publication by clicking here
Linkkia started its first phase in 2014 with its first residence, which has been called “Linkkia beta”. The program has been presented in February on the occasion of ARCO Madrid #focusfinland, where Linkkia hosted Mustarinda (14\/02\/2014-22\/02\/2014). Mustarinda is a Finnish non-profit association created in 2010. Under ecological and cultural principles, its goals are to promote the values and the style of sustainable living, ecological diversity and culture and the status of the different disciplines of art and science, especially of contemporary art. Its lines of work are based on research and the artistic education with a critical and independent character. Develop their activities at Mustarinda House (Paljakka Natural Park), where they develop exhibitions, cultural activities and artistic research residencies. On the occasion of them stay in Madrid and being part of the #focusfinland program, Mustarinda made an exhibition in Espacio Trapézio. In addition, they had an important presentation and speeech at Matadero Madrid, in the event We Traders. The subject of the intervention was Economics Lessons from Finland, where Mustarinda presented as a way out of the crisis based on Keynes system (relative to theirs publication Keynes 2013). Thanks to the mediation work by THE HUG, Mustarinda visited PEC- Puesto En Construcción (at San Fernando’s market, Lavapies), Medialab Prado, Espacio Ucrania, La Casa Encendida, Plaza de la Cebada, Intermediae- Matadero… After this first residence, THE HUG is preparing a publication in relation to the cooperation and the experience of Mustarinda and the different agents that have been part of this important phase of Linkkia: Ibero-American Institute of Finland, FRAME.
Mediation Linkkia’s mediation plan is based on direct contact with institutions, cultural agents and the use of digital tools. The immersion program is linked to a web platform that will be the tool for visibility and communication of the project. It will have main function to promote the creation of a community of users that can be in different levels of professional interest and which also serve as archive online for consultation by specialists, researchers and teachers.