THE HUG [platform for cultural cooperation] is a non-profit cultural association, whose  purpose is the creation of cultural cooperation networks between Spain and Finland. THE HUG was born thanks to the Gilfer’s initiative, with the support of Rafael Agudo, Klaara Nieminen, Mari Nieves Vergara, Julia San Millán and Toni Ledentsa, producers and cultural managers. Its main commitment is cultural exchange, highlighting networking, co-production and research. The main objective of  THE HUG is the immersion of artists and creative agents in the Madrid art scene, through artistic creation and living personal experiences in this context.

This will be achieved thanks to the involvement of cultural and social institutions, associations or platforms, both public and private. Therefore, our goal is to establish professional, participatory, transparent and stable structures within the cultural agency scene. These new structures will have the purpose of promoting contemporary cultural practices that encourage creation, research, education, edition and production in the fields of Visual Arts, Architecture and Design.

Registered in the Spanish National Registry of Associations. Group 1/ Section 1/ National Number 604800

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THE HUG has the support of:                                      

Instituto Iberoamericano de Finlandia                                   

Embajada de Finlandia en Madrid                                   

Embajada de España en Finlandia

Ayuntamiento de Madrid

Friendly institutions of THE HUG:                                      

Frame Visual Art of Finland